🔧 Day 5 -- Item Specifics & Category Hacks

The hidden settings that 80% of sellers ignore

Item specifics are eBay's secret weapon. They power search filters, category browsing, and eBay's AI recommendations. Miss them, and your listing becomes invisible to filtered searches.

📊 Why This Matters (Real Numbers)

When a buyer filters by "Brand: Dior" + "Type: Eau de Parfum" + "Volume: 100ml" -- only listings with those item specifics filled in appear. Everyone else is invisible.

✅ The Rules

Fill in EVERY required field -- leave nothing blank
Fill in EVERY optional field you can -- more specifics = more visibility
Use eBay's suggested values -- don't type custom text if a dropdown exists
Add custom item specifics -- eBay lets you add extras. Use them for niche keywords.
Pick the most specific category -- "Eau de Parfum" not just "Fragrances"

🎯 Category Selection Tips

Search your item → check what category top sellers use
Use the most specific subcategory available
Consider a second category (costs 1-5% extra fee, but doubles exposure)
Check if your item fits a trending category -- eBay promotes some categories seasonally

💎 Power User Specifics

Custom Bundle	Set to "Yes" if selling sets -- gets "Bundle" filter visibility
MPN	Manufacturer Part Number -- helps eBay match to catalog
EAN/UPC	Barcode number -- triggers eBay's product catalog matching
Country of Manufacture	Buyers filter by this for authenticity -- always fill it

🎯 Today's Action: Open your 10 most expensive listings. Check item specifics -- fill in every single field, including optional ones. Add EAN/MPN where possible (Google "[product name] EAN" to find them).

Tomorrow: Postage, returns & seller metrics -- how the boring admin stuff directly affects your sales.

Almost there,
The eBay Bootcamp Team

Day 5 of 7 -- 7-Day eBay Seller Bootcamp

Unsubscribe